Guide to a Brilliant Video Strategy

The B2B Marketers Guide to a Brilliant Video Strategy http://ow.ly/1vXLs

Twitter Cheat Sheet

RT @jaimealmond: Twitter 101 Cheat Sheet – http://bit.ly/9QCfAU

Social Media is not a Content Channel

Social Media is not a Content Channel – http://ow.ly/1tMAX

6 Do’s and Don’ts for Company Twitter

RT @Mike_Stelzner: 6 Do’s and Don’ts for Your Company’s Twitter Account http://bit.ly/dAMWAA

Making sense of Social Media Pieces

Thanks Michael! Michael Hyatt gives a quick and clear picture of the different components (think: Homebase, Embassies, and Outposts) of social media and suggests how they can work together. Take a peek here.

Are you having a one-way conversation?

Making the connection between how to live in the social media world and being a witness for Jesus Christ isn’t that difficult.  While I was reading an article entitled, “How Small Businesses Are Using Social Media for Real Results” I was struck by this primary connection:

Have a conversation.

Social Media is all about conversations not promotions, gimmicks or pitches.  Reid Travis shares in the article, “I feel like companies that practice one-way conversation (the talking-only kind) are pretty much missing the entire point of social media…”  Sounds like all the best type of advice we share regarding evangelistic conversations.  “Build rapport”, “Listen!” “Build a relationship, not a contact”.

Perhaps we need to take some of those best practices for evangelistic conversations and apply them to our social media worlds in ministry.  When and how are you listening to the followers on your fan-page, blog or twitter account? Do you talk to them specifically? Do you know who they are?  Do you express your appreciate for them directly? Do you know what their issues, questions and concerns are?

Are you having a conversation or are you just talking?

Some thoughts on how to have a conversation:
- are your students tweeting or blogging about your events and weekly meetings after they happen? Are you involved in these conversations? Clarifying? Answering questions? Listening?

- are you helping your students learn how to listen to their friends on social media venues?

- do you share experiences and relationships through social media venues or just promotions? (see article for an example)

Who do You trust in?

Online resource aimed at reaching the Hip Hop culture through music and an online presentation. Very cool and authentic. http://www.readthisbeforeyoudie.com/index.php

Plus other projects that Reach Life are working on. The Man Up Project sounds exciting.

Conference Considerations

Thoughts influenced by the recent South by South West Interactive Conferences on how to run a Christian conference.

Write Headlines Last

Here are some tips for writing and copy editing http://www.copyblogger.com/write-your-headline-last/

Personal Branding Worksheet

Here is a worksheet to help you narrow down your goals and objectives as you attempt to navigate the online world.  A revision of Author Pete Kisler walks you through 10 questions to help you focus your personal branding.

A blogging example

Things I like about this blog from Pete Wilson, a pastor at Cross Point Church:
-interacts with people beyond their face to face ministry context
-gives insight into a leader
-calls people to action
-is short and thoughtful

Blog Leader! Blog!

Spence Smith explains some of the valuable reasons why leaders should be blogging.  Are you connected to your world?

Social Media Tips & Tools

An article from Mashable on how to use Social Media to help your business (ministry): Authenticity, Brand loyalty, and Tools of the Trade.

40 Ways to Write a Killer Blog

Here’s a great list on how to write a killer blog – Thanks Chris!

Is your Marketing missing your Market?

Is your Marketing missing your Market? RT @JoshWongHFX: It’s not about how many but who: http://bit.ly/9AXjer

Geotag Your Meetings

A great tool for helping students and others actually find your meetings on campus or in the area.

Geotag Your Meetings & Events RT @Mike_Stelzner: How to Drive More Customers to Your Local Business With Social Geotagging http://bit.ly/cnOsxR via @smexaminer