Since I spent a year serving in the UK with CCC I have been heavily influenced by the way they are attempting to reach students.
Based on a few significant teaching times with staff from New Zealand, Student Life UK launched a Frosh Week Strategy last Autumn in an attempt to create presence on their campuses as introduce people to Jesus. They used the concept of creating a moral dilemma to get things rolling: Goat Vs. Ipod. It was a ‘draw’ based strategy that had first year students fill out a ballot requesting more information on how to ‘Connect’ and they could indicate if they would like a magazine delivered to them IN PERSON addressing their specific request (relationships, food, money, God). Here is what the magazine looks like.
